Everything in Business, plus:
НХЛ — регулярный чемпионат
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Джо Байден. Фото: Стрингер / РИА Новости
The most basic definition of "looksmaxxing" is just that: maximizing your looks. But it stems from incel (involuntarily celibate) communities of the 2010s. Now, in 2026, it appears that what was fostered in those dark corners of the internet is now becoming increasingly mainstream.